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# About Amazon Follow

Follow enables you to stay up to date with the people, brands, and interests you care about on Amazon.

You may receive relevant email updates about the people, brands, and interests you follow.

- Follow authors to receive new release alerts. You may also receive occasional personal announcements from authors you follow.
- Follow customers to get occasional updates when they post new content, such as reviews.
- Follow interests to get occasional updates for popular products and content.
- Follow brands to get occasional updates when they release products.

You can manage the people, brands, and interests you follow on Your Public Profile. Visit Your Follow Updates to view your recent and historical updates.

Your follows appear publicly on Your Public Profile unless you hide them using your Profile Page Settings. Your follows may also appear in other locations, such as on the page of the person you are following.

Discover more to follow on the Follow Recommendations page.

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