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Help & Customer Service

# About Color Mode

Product images on the Amazon website use the RGB color mode.

RGB is the color mode native to the web and most color screen displays. RGB stands for red, green, and blue. These three colors displayed at varying levels of intensity create over 16 million colors. The RGB color space is used for product images.

CMYK is a color mode used for printed materials. CMYK stands for cyan, magenta, yellow, and black. Small dots of ink in these colors on paper create the illusion of a photographic image. CMYK images are acceptable through vendor central.

Grayscale is a color mode that is used both in print and on the web. The grayscale color space uses 256 shades of grey to create images. Images that are in the grayscale color mode can be used on the Amazon site, but only when it accurately depicts the color of gray or silver metal products.

Indexed Color is a color mode often used with GIF (Graphic Interchange Format) images, and sometimes with PNG (Portable Network Graphic) and TIF (Tagged Image File Format) files. It depicts images using 256 colors, and is very useful for graphics and logos, but because of the restricted color palette, can be less successful rendering photographic and other continuous tone images. Images submitted to Amazon in the Indexed color space will not be used.

## Color Profiles and Color Display

ICC color profiles are a type of data stored in an image to indicate how electronic equipment interprets color data. These are useful in the printing industry to ensure color accuracy, but are not commonly used for web display. Images which rely on a specific color profile for accurate color display may not appear as intended on the Amazon site. To ensure color accuracy, submit files that use the sRGB or working color format.

To convert your image profile to sRGB or Working RGB you must have image editing software which has that capability. For instructions on how to convert color space or assign the sRGB profile, please consult the help documentation of the application, or speak to your imaging service provider about preparing your images with the sRGB color profile.

Amazon customers use a wide variety of computer monitors that display color differently. It is likely that colors you see on your screen are different from what someone else sees.

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